I have to admit, this winter hasn't been an easy one. It feels darker and more tiring than many somehow, yet I can't even blame it on the snow. We have not had to shovel so far this winter - not even once. And it's February, in Canada. I think it's because this is the first year we hired one of those driveway services who you pay no matter if it snows or not. You can all thank me.
The upside of not wanting to go outside is that it's given me a chance to update my branding a bit. I find I have been increasingly attracted to the simple. I like clean design. Lots of white. Something where I can rest my eyes and my mind. I've already cleaned up the look of my website and logo, so the next logical step was my business cards and other marketing materials.
For my business cards, I wanted my photography to speak loud and clear so I went with a company that lets you have different images on each card. How cool is that? On the back, I kept things really simple with only the basic info people need to find me. The card stock is to die for and feels amazing in your hands so I am really pleased and can't wait to start using them. Some of you may even recognize your favourite critters on the cards. Here's just a few of them...
The next thing I tackled was my welcome kit. This is something I give to my clients at their sessions which includes the password to their private online gallery, and information on all the options for ordering images from their sessions. Again, I went with a really clean feel. Lots of white and just a splash of my corporate blue. The kit itself is printed as a tri-fold card on really nice watercolour type paper, and it really worked out nicely. I hope my clients like it as much as I do!
I have also been getting more requests for gift certificates recently so I spent some time sourcing some really neat envelopes and then designed the gift certificates to work perfectly with them. Again, the same clean white look and watercolour paper was used. I think it makes for a really classy presentation.
Speaking of gift certificates, they are available year-round in any denomination, and make a great gift idea for the pet lover in your life. Drop me a line if you would like more information.